The North Coast Business Directory

Behind The Brand We are a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do. Our business is dedicated to bringing enchanting designs to young ones with our princess dresses and unique kids clothing range. We take immeasurable pride in our work, intentionally stitching love into the very fiber and fabric of our designs. All of our items are sustainably and ethically made right here in South Africa, ensuring that the magic of childhood isn't tarnished by harmful production practices. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs with imagery to match. With a team of seamstresses, any Princess Gabi creation is fit for a princess.